Amway

Simplifying experiences
for users

For Amway business owners and users, it’s already difficult trying to balance time and energy to run their business. What they are looking for isn’t another thing to download or another tool to learn. What they are looking for it something that can help aggregate all their iteractions with Amway and other ABOs into a simple, seamless, always available tool.

The objective

Creating awareness and education

We are tasked with creating awareness and excitement for the launch of the new website for Amway that streamlines features and enable users to do more with one single platform.

The process

Research across regions and methods

We conducted various desktop and qualitative research and speak to Amway users and got to understand how they sell products, interact with the website and even build their own community.

Desktop research
Guerrilla research

Immersing experience

The very first thing I did when I received the brief was – I headed down for the Amway store myself, befriended an Amway Business Owner and joined as one myself. That way, I could see and understand how are users going through the process and what are they actually looking for.

How ABOs are educating newcomers on the earning system in Amway in a private class.
Research

Data & Research

My team and I devoured through data after data. We studied all prior research findings our client has done across the region – personas, digital maturity, ABO experience study, brand guides, all of the pages and features of the upcoming new website, and we conducted stakeholder interviews.

Some of the files we had read through.
I was given the task to come up with the discussion guide and interview stakeholders in Korea, Japan, Thailand with guidance from my seniors.
Design

Key Visual & Brand Guide

I created the key visual and storyboard for the campaign, as well as set the tone for the overall brand guide. Then as a team we delivered the entire guidebook.