Starbucks

Mobile order pay trends research

Starbucks Japan wanted to follow in it’s US footsteps by providing a mobile order and payment methods on its mobile app for the Japan market, however, they are unsure if it would be a good approach due to it’s demographic and consumer behaviour.

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The Process

Desktop research

I was tasked to do initial desktop research within a week for them to understand what are the gains and pains of implementing a mobile order pay in the current trends and markets globally.

Background

What can we learn about Starbucks and its current efforts globally?

Mobile Order Pay Landscape

How are the current trends affecting consumers in their lifestyle and how businesses stand to gain from the landscape shift?

Competitor analysis

What are other brands doing and what can we learn from them?

Design challenges

What are some of the challenges Starbucks Japan might face and providing some top-level solutions to think about