Top reasons players enjoy
Hyper-Casual games
Hyper-Casual players predominantly enjoy playing mobile games to relieve stress and pass time between daily activities.
Storms Instant Gaming
Connecting the next
Billion through play
At Storms, we believe that everyone deserves to be entertained and connected through quality gaming contents, powered by our social instant gaming platforms and distribution partners.
Launching Beta in
Setting the context
What is Instant Gaming?
Instant games are games that are easy-to-learn games that require no download and be played immediately.
They can be played anywhere – via web browsers or messaging apps on mobile (Android/iOS).
Games with a nearly flat learning curve, no time restraints and simple mechanics are known as hyper-casual.
The objective
Project Goals, KPIs and Challenges
Storms aims to connect billions through play, and we want to bring instant gaming to the fingertips of the smartphone population in the world.
My role
The Process
These are the touchpoints during the product roadmap that I worked on. I am involved in the end-to-end process from discovery stage to production, working closely with the product owner, business leads, data & marketing and devOps. We work in agile 2 week sprint cycles during the design and production stages.
Android App Prototype
Lightning Speed Proof of Concept
I designed the proof of concept in a week and worked closely with the DevOps team to build it within 3 weeks to be presented to the board of directors. We reused the previous app design and tech components to move this project at a lightning speed.
Behind the miro board
Hi-fidelity wireframes and tech documentation
Extensive research
Research outcomes
We need to learn more about the market and users. We conducted multiple qualitative and quantitative pieces of research to study the market trends, user needs and competitors. In order to cater for the emerging markets, I’ve led and conducted studies across countries such as Indonesia, Thailand and even Africa!
Top reasons players enjoy
A comparative analysis of the existing technology landscape as well as competitive experiences was compiled as a source of shared knowledge and inspiration for future ideas.
Collaboration
Design Sprint & Constant Communication
To kick off, I facilitated a 2 day design sprint with core team members and external interviewees to reinforce alignment and the goals of the project, discuss existing research and assumptions and identifying problems and roadblocks. This allows the team to have consensus decision and a shared understanding of the MVP we are going to build for our Open Beta launch in late June.
“Speaking up”
From the design sprint, I noticed multiple gaps coming from the top level stakeholders, business goals and focus were unclear, and most people are not aligned. So I spoke to my CEO and told him that we need to define the product vision, the key targets we are aiming for and goals for us to build an effective product. I also then requested to do a qualitative market research in order to understand the people more than googling statistics.
Putting users at the heart of it
Rebranding & UX
I went on to research deeper into the markets we want to focus on, the trends around instant games in terms of art style and UX. There are some key takeaways to learn from and apply to my design process. I then got my marketing graphic designer to help work on the rebranding concept for the brand.
Distinctive logotype
The logo is a blend of using the ‘Storm of the eye’ – a concept that was derived from our previous branding and incorporated with a speech symbol that depicts social gaming. The designer did a great job with the concept and style to suit our product.
Mascot Illustrations
The Eye of the Storm mascot is a central part of our brand and is used to build brand characte and familiarity.
Branding by Marketing Graphic Designer Robin
Designing the IA and flow of the mobile web platform.
I designed it in a way there would be less steps to take to play a game, and keeping the level of navigation lesser for a seamless experience. There was also a phased development plan, so I have to think ahead with full breadth of the system.
Brand Identity Pillars
I used different color themes for each section to allow users to distinguish between different functions. This also keeps the platform vibrant and visually interesting for first time internet users. I also built and kept a visual design system to ensure consistency across projects.
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